WHY TAKE A VIRTUAL TOUR
REAL ESTATE
U.S. property sellers are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience.
The first touchpoint in the buyer journey is an online listing, where an immersive 3D tour can afford a property an impactful first impression. Nearly 80 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. The NAR (National Association of Realtors) report reveals that “among all generations of home buyers, the first step taken in the home search process was to look online for properties,” often resulting in buyers “walk[ing] through the home that they viewed online.”
Millennial and Gen Z respondents were overwhelmingly in favor of more immersive listings. For instance, 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering these services, compared to 63 percent of Gen Xers. NAR reports that “Millennials still made up the largest share of home buyers at 37 percent” and with younger generations coming of age as the primary buyers in the real estate market, it’s important to pay close attention to their gravitations toward tech-savvy agents.
Not only would younger generations switch, but around 86 percent would recommend these agents to their friends. This bodes well for real estate agents, where “referrals by friends, neighbors or relatives were higher among younger buyers such as 28 years and younger,” according to NAR.
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RETAIL
Survey Shows Shoppers Want More Exciting and Immersive Online Experiences
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We’ve become accustomed to the ease and convenience of online shopping with packages delivered to our doorsteps with just a few clicks. But, there’s still something to be said about the experience of wandering the aisles of your favorite retail stores.
We wanted to understand how consumers felt about shopping during the 2020 holiday season, so we polled 1,000 U.S. adults to learn about their preferences. It was no surprise that 93% plan to shop online, but 70% expressed missing the physical experience of walking around the store and browsing product displays.
Brick and mortar retailers have been challenged for the better part of a decade as shoppers have increasingly moved their purchases online. But the past year has been especially difficult for retailers of all sizes to compete – even with an online presence. Innovative businesses like Scott’s Scuba Service, Happier Camper, and Humanscale are creating a competitive edge with immersive shopping experiences that combine e-Commerce with a virtual digital twin of their stores.
In our survey, we showed respondents an example of a 3D retail store experience that allowed them to “walk around,” browse, zoom in on products, and purchase them similar to the physical world. We found that 74% felt that the 3D virtual store was a more exciting experience when shopping online, and 75% were more interested in shopping in 3D rather than 2D photos.
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ARCHITECTURE, ENGINEERING & CONSTRUCTION
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Communicate key milestones quickly and effectively by eliminating travel time and by sharing and annotating in the model to get sign-offs.
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Perform remote inspections, measure while offsite, and reduce site visits by capturing all data the first time.
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Matterport BIM files enable fast, easy, precision 3D as-builts for any space. Architects, designers and building engineers can now accurately capture the current state of any building and its contents in CAD and design software more quickly, easily, and cost-effectively than ever before.
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Jumpstart workflows by capturing as-built conditions with Matterport and ordering the BIM File add-on
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BIM file contains a .RVT and two .DWG CAD files
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Eliminate the manual capture of as-built conditions with Matterport + BIM
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Output BIM includes optional comprehensive architecture, furniture, and MEP elements
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Autodesk Revit plugin is available for quick import of MP digital twin and associated data files
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Files include quantifiable dimensions and quantities
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